When approached with the opportunity to help create a brand image for a new product, Brian quickly thought back to the brightly colored comic books of his youth. This product prevents gas theft, and since the comics always had an evil bad guy, this is where Brian’s thought process started.
Brian worked side-by-side with the company team, mostly through emails, but a few in-person meetings were held with the client. On the right are a few detailed examples of the product packaging, the technical illustrations used for end use installation, and product flyers produced for the sales force.
